I want to express my heartfelt gratitude for taking the time to visit my site and taking a look around. We all have our own unique stories and journeys, and I'm excited to share a bit of mine with you.

Growing up in the vibrant city of Los Angeles, I always had a passion for creativity. Whether it was through sketching, crafting with my hands, or most of all expressing myself through fashion, I found joy in every form of artistic expression. In fact, I was in the fifth grade when I drew the label, and named the company for my future clothing line. At the tender age of ten, my destiny & path in life was already clear, and I have always said "...that fashion chose me, I did not choose fashion..."

My love for fashion was deeply influenced by my mother's impeccable style, characterized by her bold and feminine ensembles. It was her influence and love of fashion that also set me on the course to become a designer.

Shortly after earning my Bachelor's Degree in Fashion Design from California State University, Northridge, I secured my first job in the industry. Over the years, I worked as a designer for various clothing manufacturers, specializing in both junior and women's contemporary labels in the heart of the Los Angeles garment district. Eventually, my designs found their way into esteemed retailers like Neiman Marcus, Nordstrom, Macy's, and Dillard's.

In 2017, my lifelong dream of launching my own eponymous label, SIMONA MAGHEN, came to fruition. It was a full-circle moment as SIMONA RTW, the name I had envisioned in the fifth grade, finally came to life. Today, I design from my studio in Los Angeles, and it brings me immense joy to see my creations showcased in boutiques both domestically and internationally.

The brand's theme color, purple, is a heartfelt tribute to my late mother. A detail that holds a special place in my heart as it was her favorite color, and keeps her spirit close to my work. I'm certain you noticed this color on the website, and you will find a purple satin ribbon gracing the hangtag of every garment in honor of her memory.

At SIMONA MAGHEN, every piece I create is made to enrich you-to give you confidence, grace and a feeling of effortless style. From the moment you slip into one of my designs, it should feel like self-care and a moment to celebrate yourself. Because fashion isn’t just about clothing—it’s about how you feel in what you wear. Fashion is personal, meaningful, and a reflection of who we are. And just like a nourishing meal feeds your body, the right dress can feed your soul by making you feel beautiful.

I take pride in blending quality design with meticulous attention to detail, ensuring every garment is thoughtfully crafted to flatter, empower and be unapologetically feminine by mixing softness with structure. To me, fashion is more than just clothing—it’s a mood, a feeling. You deserve to feel beautiful in what you wear, because that sense of beauty and radiance is nourishment for the soul. With each timeless silhouette, you’ll experience the elegance and sophistication that define every SIMONA MAGHEN creation.

I'm thrilled, and feel blessed that I get to share my passion for design and style with you all. Thank you for being part of this story. I can’t wait to see how you make these pieces your own. 💜 💜